For Your Lifestyle

This is the casual side of the hunt. The off-duty gear that still says you’re never off the clock. The Lifestyle Collection from 979 Outfitters is made for folks who live and breathe the outdoors — even when they’re not holding a rod or rifle.

From outdoor lifestyle shirts to trucker hats, field bags, and everyday gear, this is where rugged meets comfortable. Stuff you can wear to the feed store, the boat ramp, or a back porch fire without ever having to explain who you are. Around here, your clothes say it for you.

Every piece in this collection is built to last, made to roam, and ready for whatever the day throws your way — whether you're in the Texas heat or heading for higher ground.

This is where you show your lifestyle, not just live it.

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For Your Next Hunt

For Your Next Fish

Why 979?

Because you deserve a store that cares, knows more than the latest marketing email, and wants you to understand, not just have your system in hand.

Our Journal

We chase reds and specks because they make us earn every second of the fight—but when it’s just you and a backroad, there’s nothing like the snap of a bass off the banks or the battle with a river cat that pulls like a monster. The adventure’s bigger than the location—it’s the fight in every cast that keeps us coming back.